Vehicles

Vehicle identification should also clearly and consistently communicate the Nordson brand.

A Nordson vehicle should be identified through the consistent use of two identity elements:

1. The Nordson logo
2. The Nordson blue bar
   
   

All vehicles should be white. The elements listed above should be applied via vinyl appliques for easy application and removal. The vinyl should be premium grade, long life warranty and high gloss with positionable, aggressive adhesion. All printed items should be clear coated.

The following examples suggest the proportional relationship of the identity elements along with their placement on each type of vehicle. The size of the Nordson logo on any vehicle should correspond to the proportions illustrated in this section. Due to space considerations, the primary Nordson logo should be the only logo on all Nordson vehicles. In addition to the two identity elements, text set in the Source Sans Pro typeface may be used.

Any questions regarding the placement of the Nordson logo and brand elements on vehicles may be directed to Corporate Communications.

Vehicle Identification Examples