Data Sheets

A data sheet or specification sheet provides technical information on a specific product or family of products, technology or market. Nordson data sheets should reinforce the Nordson image through the consistent use of corporate identity elements.

These elements include the logo, the Nordson Blue Bar, fonts, and color. The overall graphic design of data sheets should always be clean, contemporary and professionally executed.

The graphics standards that follow describe and illustrate the proper use of corporate identity elements to create a clear, consistent and unified image of Nordson Corporation through data sheets.

Questions concerning the application of Nordson identity elements in the production of catalogs can be directed to Corporate Communications.

Please see Nordson's Layout Application page for downloadable Design Grids and more information. These should be used as starting points for development of new data sheets.

Data Sheet Specifications and Graphic Standards
This section shows examples of data sheets that illustrate the use of the logo, typography, layout, and color to create a unified Nordson look. The examples and specifications provided here will ensure a consistent appearance is maintained for data sheets across all Nordson businesses.

There are two types of data sheets, product oriented and market/application oriented. The main differences between these styles are the use of illustrations and the position of the document title bars on the first page. All other specifications are the same. You may use either style depending on your specific communication needs. These styles are illustrated below.

Review the downloadable templates and grids for specific spacing information.

Product Oriented Style

• Places graphic emphasis exclusively on product.
• The title bar is always the top most element of the data sheet. Nothing appears above it. It is always in the same position. Title bar may be any color from the Nordson Secondary A color palette. Type should appear in white.
• Image may be as small or large as necessary.

Market/Application Oriented Style

• Places less graphic emphasis on product and more graphic emphasis on the market or application for the product.
• The title bar is located further down the page. It is always in the same position. The main image depicts an application or market and fills the space above the title bar, typically bleeding off the top of the page. A secondary image may overlap the title bar, but not extend beyond it.

Common Specifications for Product and Market Oriented Styles

• Title Bar - must be Nordson blue or a color from the accent color palette.
• Title Bar Text - All type should appear in white. Main title font is Source SAns Pro (30 point size recommended, no smaller than 24 point). Sub-title (optional) is Source Sans Pro (10 point size).
• The logo appears at the bottom in the lower right-hand corner. Observe minimum size and area of isolation rules.
• The Nordson Blue Bar appears in the sign-off area anchoring the bottom of the cover. Observe sizing rules.
• Body Headlines are Source SAns Pro bold with recommended size of 12 point. Body Headlines must be the same color used in the title bar or black
• Body Text is EB Garamond with recommended size of 11 point. Range of 9 to 12 point is acceptable. Line spacing may range from 11 to 16 points depending on amount of text that needs to be fit. Text should be in one or two columns. Source Sans Pro may be used for body text in defined call out boxes or highlight areas.
• Body Text Background Color: White or a color from the Nordson light color palette. The light color palette may also be used as a background in defined call out boxes or highlight areas.
• Contact /Copyright Information should appear in the lower left hand side of the page.
  
  

Data Sheet Secondary Page Specifications
The secondary page style for data sheets is the same for Product Oriented and Market/Application Oriented styles. Examples are illustrated below:

• Title Headline Text is Source Sans Pro with a recommended size of 18 point for the main name and 8 point for the supplemental name. Header Title Text must be the same color used in the title bar or black
• Multiple Address Listings are put in the right hand column in Source Sans Pro. Headlines are same color as title bar or black.
• Body Headlines, Body Text and Body Text Background Color follow same rules as front side of sheet.