Logos

Master Brand 

Overview
The Nordson logo is the master brand visual and consists of two integrated elements - the graphic “arc” symbol and the communicative name “Nordson”. Since both elements have been designed to work as one to maintain and build a strong identity, both elements must always appear together exactly as shown. The size relationships between the graphic symbol and the communicative name must not be changed.

The Nordson logo respects the heritage of previous Nordson logos while offering a more contemporary look and feel. The “Nordson arc” provides an upward tilt, signifying growth and possibilities for the future. The arc also ends in a precise point, signifying Nordson’s leadership in precision technologies.

Logo Usage
The Nordson logo is generally approved for use in three ways:

Nordson Blue	Black	White (Reversed Out)
Wherever possible, reproduction of the logo in Nordson blue is preferred (see Color Palette for specifics of Nordson blue). The Nordson Blue logo may be placed on white backgrounds or on one of the approved colors in Nordson's accent or neutral color palettes. (see Color Palette guidelines)	The logo may appear in black in black and white applications where no color is used.	The logo should appear in white (i.e. "reversed out") when it appears on black or on one of Nordson's approved accent palette (see Color Palette guidelines)

Area of Isolation

The position and size of the logo relative to other graphic elements are important considerations in any application because both influence immediate name recognition of Nordson. Therefore, a sufficient amount of clear space should be maintained around the logo to separate it from competing elements such as text, headlines and photography.

The area of isolation space on all sides of the logo should equal the height of the logo (1x), as shown. The value of this minimum distance will vary depending on the size of the logo used in a given application.

Minimum Size and Micro Brand Use
The corporate logo should not be reproduced any smaller than 1/2 inch in height. In the rare instances where the logo needs to be used at a smaller scale, a micro brand visual has been developed that consists of the Nordson “N” with the arc shape knocking out of it. The micro brand visual can also be used as the profile image for social media or similar online platforms.

 

Used as Text
For instances when the Nordson name is used as text instead of a logo, always uses title case (where the first letter of a word is uppercase and the rest of the letters are lowercase) or match what is shown below. Never use all uppercase or all lowercase.

Incorrect Use of the Logo
The Nordson family of logos is intended to represent Nordson and its worldwide operations to the public in a consistent and cohesive way. Therefore, even minor deviations from the design standards can undermine the value of the identity program.

To maintain high-quality reproduction, use only the electronic logo artwork. Questions concerning proper usage of the logo should be directed to Corporate Communications.

Never use unapproved colors Never permit insufficient contrast for proper identification Never permit conflicting or cluttered backgrounds Never violate the area of isolation	Never skew or italicize the logo Never alter the proportions of the logo Never enclose the logo in a border Never add any marketing or internal business unit signatures (other than approved sub-brand names)	Never change the typeface of the logo or the sub-brand Never distort, redraw or redefine the logo’s controlled shape Never separate the Nordson arc graphic symbol from the Nordson name Never outline the logo

The Nordson Blue Bar
Another unifying element in Nordson's global branding strategy is the Nordson Blue Bar. This bar should only use Nordson's primary blue color and should only be placed at the bottom of collateral materials as a grounding element and to readily identify them as being part of the Nordson Corporation. Although not required, the company encourages the use of the Nordson Blue Bar is into most advertising, catalogs and brochures, PowerPoint presentations, business cards, pre-printed letterhead and other materials. See guidelines and templates for specific items for further information.

 

Similar to the “Area of Isolation” guidelines detailed above, the height of the logo (1x) is used to determine bar height and element spacing. The bar height is half of 1x.

Other Graphic Elements
In general, no new graphic elements beyond the elements discussed on this page should be created or used. In some cases, selected specialized logo or graphic elements that already exist in certain business units and that may have equity have been "grandfathered" into Nordson's brand standards. These are rare. Contact Corporate Communications for specific questions.

 

Divisions
 

Overview
Over time, Nordson has acquired several companies with strong brand equity of their own. As part of its overall branding strategy, the company encourages the use of the master brand on its own but has allowed the use of acquired company brand names as divisions under the Nordson master brand.

Internal units or organizational names within the division should be identified in text only and should not be represented with specialized logos or graphics.

 

Nordson has approved the following divisions:

Nordson Adhesive Dispensing Systems
Nordson EFD
Nordson Electronics Solutions
Nordson Industrial Coating Solutions
Nordson Measurement & Control
Nordson Medical
Nordson Nonwovens
Nordson Packaging
Nordson Polymer Processing Systems
Nordson Precision Agriculture
Nordson Product Assembly
Nordson Test & Inspection

Usage
There are two approaches when using the division name as part of the brand. The preferred method is to use the Nordson and division logo separated. But there is also a combo method available. All guidelines detailed under the “Master Brand” section apply here unless specified otherwise.

1. SEPARATE USAGE (PREFERRED) METHOD
The “Separate Usage Method” keeps the Nordson logo and division logo separate within the design. Your division logo package will include graphic files in the “Main Logo” and “Division Logo (Separate)” directories to use within your design. Generally speaking, the Nordson logo is used in the upper left or the lower right corner of a design. The division logo would be used below or above the Nordson logo at a distance away (at least 3x). The division logo should generally left align with the design (aligning with the “N” in the Nordson logo when used in the upper left corner). There is no alignment when using the Nordson logo in the lower right corner.

An alternative layout, when there is space, is to align the division logo to the right (a distance of at least 3x away) of the Nordson logo on the same baseline.

 

2. COMBO USAGE METHOD
The “Combo Usage Method” keeps the Nordson logo and division logo attached so it is a single element. Your division logo package will include graphic files in the “Division Logo (Combo)” and “Division Logo (Combo Horizontal)” directories to use within your design. Combo logos already come pre-assembled so there is no manually assembly of graphics required. Generally speaking, this combo logo is used in the upper left or the lower right corner of a design.|

Used as Text
For instances when the division name is used as text instead of a logo, always uses title case (where the first letter of a word is uppercase and the rest of the letters are lowercase) or match what is shown below. Never use all uppercase or all lowercase.

Internal Program Logos

Overview
Corporate Communications does not recommend the creation of new logos or identities for internal programs. Such logos have the potential to weaken the importance of the Nordson brand. Instead, the main identifier should be the Nordson logo with the specific title of the program listed in one of Nordson's approved corporate fonts.

 

In rare cases, an internal program may rise to the level of needing its own unique identity. A variety of high level criteria must be met in order for such an identity to be considered. These criteria include, but are not limited to, the following:

• The program under consideration must be corporate-wide and global in scope.
• The program must have a substantial financial investment from the corporation (typically $1 million minimum).
• The program must have a significant life span (typically permanent but at a minimum 3 years).
• The program cannot be a department (for example, no identity will be created for "Legal" or "Research & Development").
• The program's identity or logo must be created and approved by Nordson Corporate Communications.
• The program's identity must be approved by the Chief Executive Officer.
  
  

To ensure consistency, the following logo design specifications have been developed for all internal programs.