Layout Application and Design Grids

The following guidelines are provided when building your layouts.

Layout Formats provide the base recommendations for how to approach your layout. Layout Elements details the main elements that should be considered when building a layout.

This modular approach was developed to maximize creative freedom for Nordson’ global marketing teams. It was designed to provide an array of layout options that are flexible enough to be applied in wide variety of sizes and media channels both print and digital.

Appropriate Use Cases

Print communications:
- Advertising
- Brochures 
- Catalogs
- Data Sheets

Digital communications:
- Display or banner ads
- Promotional email campaigns
- Social media

Layout Formats

Vertical Layout Formats

Horizontal Layout Formats

Layout Elements

Our modular approach consists of three main elements.

Corporate Elements: the Nordson or Nordson sub-brand logo and the Nordson Blue Bar.
Visual Elements: includes product image, action or application image and supporting icon (if applicable).
Messaging Elements: includes headline, subhead, body copy and call to action.

Layout Examples

Box Approach Examples

Solid Approach Examples

Arc Approach Examples

Web Banner Ad Examples

Promotional Email Examples

Web Graphics Example

Grid Example