Catalogs

A catalog is a collection of detailed technical information on several related products. Nordson catalogs should reinforce the Nordson image through the consistent use of corporate identity elements.

These elements include the logo, the Nordson Blue Bar, fonts, and color. The overall graphic design of catalogs should always be clean, contemporary and professionally executed.

The graphics standards that follow describe and illustrate the proper use of corporate identity elements to create a clear, consistent and unified image of Nordson Corporation through catalogs.

Questions concerning the application of Nordson identity elements in the production of catalogs can be directed to Corporate Communications.

Please see Nordson's Layout Application page for downloadable Design Grids and more information. These should be used as starting points for development of new catalogs.

Catalog Specifications and Graphic Standards
This section shows examples of catalogs that illustrate the use of the logo, typography, layout, and color to create a unified Nordson appearance. The examples and specifications provided here will ensure a consistent appearance is maintained for catalogs across all Nordson businesses.

Catalog Front Cover Example

• The logo appears at the bottom of cover in the lower right-hand corner. Observe minimum size and area of isolation rules.
• The Nordson Blue Bar appears in the sign-off area anchoring the bottom of the cover. Observe sizing rules.
• Main image: area is fixed and should not be reduced. If image does not fill the area, background may be left white or may be another color from Nordson color palette.
• Main Headline: Below main image area. Size: typically ranging between 36-46 points. May be adjusted if needed. Font: Source Sans Pro. Color: Nordson Blue, black or accent color palette.
  
  

Catalog Internal Spread Example

Internal spreads of catalogs may vary tremendously across businesses, depending upon the amount and size of tables, text, drawings and photographs. In general, layouts may be flexible and should be based upon the catalog grids provided. Catalog spreads are also designed to have a similar look and feel to stand alone Nordson data sheets.

The following elements are the only requirements for catalog spreads:

• Title Bar: Spans the entire spread. Position is fixed. Should be a color from Nordson's corporate color palette. Bar color may vary from spread to spread to designate different product families.
• Title Bar Text: Source Sans Pro .
• Headline and callout fonts: Source Sans Pro.
• Body Text is EB Garamond
• Footer: Nordson logo on bottom right of every page. Contact info, web address or other appropriate info on bottom left.

Catalog Back Cover Sign-off Example

• The logo appears at the bottom of cover in the lower right-hand corner. Observe minimum size and area of isolation rules.
• The Nordson Blue Bar appears in the sign-off area anchoring the bottom of the cover. Observe sizing rules.
• Company address, web address and phone number appear in the sign-off area positioned at the bottom of the cover in the lower left-hand corner. Text is Source Sans Pro.
• Text box may be used for additional address information or product information. Headline text is Source Sans Pro and body text is EB Garamond.