YESTech Updates Brand Identity to Nordson YESTECH

14 Dec 2009

Carlsbad, CA – YESTech, a subsidiary of Nordson Corporation (Nasdaq: NDSN) and a leading supplier of automated optical and x-ray inspection systems for the electronics industry, announced today that they will begin the process of refreshing its brand identity and be known as Nordson YESTECH. This re-branding effort is part of an overall initiative by its parent company, Nordson Corporation, to streamline its business units as a cohesive Nordson community and better identify its businesses within the marketplace.

The Nordson YESTECH brand identity transition will be phased in gradually, with an expected completion within 18 months. In addition to name change, the updated identity will include a new logo, new marketing materials, advertising as well as a new website. In 2007, YESTech became a part of the Nordson Advanced Technology Group. The new brand identity reflects the Company’s network of global resources, capabilities, and financial strength that will support Nordson YESTECH in its position as an inspection technology leader.

"This re-brand represents an exciting transition for YESTech," said Nordson YESTECH President, Don Miller. "Over the years, YESTech has established itself as a leading provider of yield enhancement solutions. This new identity is a reflection of the integrated strengths of the member companies that comprise the Nordson Advanced Technology Group. We look forward to this new phase, and affirm our on-going commitment to provide our customers with the very best in AOI and x-ray inspection technology they have come to expect from YESTech."

Editor's Note
High-resolution images of Nordson YESTECH’s product line are available by calling (949) 439-5351 or by visiting http://www.kreativesolution.com/yestech-NYT-Brand09.htm For pricing and availability of YESTech products, call YESTech's USA HQ at: (760) 918-8471 or visit the Nordson YESTECH website at: www.nordsonyestech.com

About Nordson YESTECH
Headquartered in Carlsbad, California, Nordson YESTECH is a leading provider of automated optical and high-resolution x-ray inspection systems, with integrated yield enhancement solutions for the printed circuit board assembly and advanced semiconductor-packaging industries. Founded in 2002 and acquired in 2007 as a subsidiary of Nordson Corporation (Nasdaq:NDSN), Nordson YESTECH is operated and managed by a team of industry experts with a history of success, bringing powerful and cost-effective inspection to the electronics market. The company has sales offices and customer support centers in North America, Asia and Europe. For more information on Nordson YESTECH and its products, visit www.nordsonyestech.com